Wikipedia:GLAM/Wikipedians in Special Residence/Hans Muller/Presentatie/PR and WP
PR and Wikipedia
bewerken(PR = Public Relations)
Crucial differences
PR | Wikipedia | |
---|---|---|
Financial | Paid | Unpaid |
Organisation | Commercial, institutional | Non-profit, thrives on donations |
Personnel | Professionals | Volunteers and ~ 150 professionals for support |
Scope | Promotional | Objective |
Approach | Rational and emotional | Rational |
Direction | Unidirectional | Bidirectional, interactive |
Target | Selected group | Everyone |
Medium | Owned, paid for | Owned by Wikimedia Foundation, free public use subject to rules |
Collaboration | No, private | Yes, public |
Goal | Attention, image, awareness, transaction |
Free public access to the sum of all knowledge |